Kruncher’s List of Signals
This page contains a list of characteristics and signals that Kruncher recognizes and tracks.
Business Model Pivot
Major pivot of the company’s business model detected. This may indicate strategic course correction based on market learnings.
Tier 1 VC Investment Announced
Presence of Tier 1 VC investors. This may indicate strong market validation, competitive deal dynamics, or higher likelihood of successful exit given backing from top-tier investors.
Announced Series C
Company has announced a Series C round. This may indicate maturation beyond early-stage risk, proven business model, and approaching growth equity or pre-IPO stage.
Fundraising in Last 3 Months
Fundraising activity within last 3 months. This may indicate recent capital needs, imminent close opportunity, or market timing for competitive positioning in the deal.
Fundraising in Last 6 Months
Fundraising activity within last 6 months. This may indicate active capital-raising mode, potential deal flow opportunity, or the need to accelerate diligence before round closure.
Fundraising in Last 12 Months
Fundraising activity within last 12 months. This may indicate fundraising cadence, capital deployment pace, or upcoming runway constraints requiring new capital.
Valuation Changed
Detection that valuation has changed. This may indicate market repricing, up-round or down-round dynamics, or inflection points in company performance affecting investor perception.
New Investment Received
Detection of new investments. This may indicate fresh capital availability, runway extension, validation from new investors, or changing cap table dynamics.
Started Fundraising
Company started fundraising. This may indicate optimal entry timing for deal evaluation, competitive positioning opportunity, or early-stage conversation advantage before process heats up.
Web Traffic Visit Last Month
Total website visits last month. This provides a real-time indicator of customer interest, brand awareness, and top-of-funnel health especially for digital-first businesses.
Competitor Raised More than $120M
A direct competitor has raised more than $120M. This may indicate increased competitive pressure, market validation, or the need for your portfolio company to accelerate growth or fundraising to maintain market position.
No Update >90 Days on Key Data
No update on company's Revenue/Customers/Cash data for more than 90 days.
New C-Level Member Joined
Indication that a new C-Level personnel has joined the company. This may signal company maturation, preparation for scaling, or filling critical capability gaps ahead of growth.
C-Level Member Left
Indication that a C-Level personnel has left the company. This could be an early warning sign of strategic misalignment, cultural issues, or execution challenges.
Director Left
A VP, Lead, Director, or Senior level employee left the company. This may indicate organizational instability, leadership challenges, or strategic pivots that warrant deeper investigation.
Director Hired
A VP, Lead, Director, or Senior level employee joined the company. This may indicate organizational strengthening or major growth movements.
Senior Sales Roles Posted (5+)
Company has posted more than 5 senior sales roles in a single month. This aggressive sales hiring may indicate strong pipeline confidence, preparation for market expansion, and belief in near-term revenue acceleration opportunities.
Expenses (Tech)
Total tech spending (HR, software, tools). This indicates the company's investment in infrastructure and whether spending levels are appropriate for the stage and growth trajectory.
Expenses (Sales and Marketing)
Sales & marketing expenses. This indicates the company's growth investment intensity and, when compared to revenue, reveals efficiency of the go-to-market motion.
Expenses (Admin)
Administrative expenses. This indicates operational overhead levels and whether the company is maintaining lean operations or experiencing bloat.
Number Of New Offices
Number of new offices in different countries. This geographic expansion may indicate market validation across regions and increased operational complexity that requires careful scaling management.
New Geography Expansion
Company’s expansion into a new geographic market. This may signal readiness to scale.
New Product Launch
Launch of a new core product or service by the company. This may indicate innovation velocity, but may also indicate lack of focus or pivoting away from the original thesis.
Reach Product-Market Fit
Achieving product-market fit as an indicator of business viability. This dramatically reduces investment risk and indicates readiness for aggressive growth capital deployment.
Cost Per Acquisition Last 1M
Customer acquisition cost in the last month. This provides the most current read on marketing efficiency and whether unit economics are improving or deteriorating.
Cost Per Acquisition 3M Avg
Average CAC in the last 3 months. This smooths out monthly volatility to reveal quarterly trends in customer acquisition efficiency and marketing channel performance.
Cost Per Acquisition 12M Avg
Average CAC in last 12 months. This establishes a baseline for evaluating whether recent improvements or deteriorations represent sustainable trends or temporary fluctuations.
New Relevant Customer
The company has successfully onboarded a relevant customer. This may validate product-market fit and demonstrates sales execution capability, with each new customer reducing market risk.
Denial of Regulatory Approval
A regulatory institution has denied a relevant approval, license, or certification for the company's product or operations. This may indicate a significant setback that may delay market entry, require product redesign, or fundamentally challenge the business model's viability.
New Regulatory Approval
A regulatory institution has granted a relevant approval, license, or certification for the company's product or operations. This removes go-to-market barriers and de-risks the investment by validating compliance and enabling commercialization.
New Relevant News
Relevant news is public. This increases brand visibility and market awareness, potentially accelerating customer acquisition and partnership opportunities.
Instagram Followers 1M Growth
Change in Instagram followers in the last month. A high number indicates a temporary spike of increasing momentum in brand awareness acceleration.
LinkedIn Followers 1M Growth
Change in LinkedIn followers in the last month. A high number may indicate a temporary spike of expanding professional influence and B2B thought leadership trajectory.
TikTok Followers 1M Growth
Change in TikTok followers in the last month. A high number may indicate a temporary spike of viral growth velocity, critical for consumer brands targeting rapid market penetration.
Facebook Followers 1M Growth
Change in Facebook followers in the last month. A high number may indicate a temporary spike of community building momentum and organic reach expansion.
X/Twitter Followers 1M Growth
Change in X/Twitter followers in the last month. A high number may indicate a temporary spike of growing influence in professional conversations and real-time engagement strength.
Instagram Followers 3M Growth
Change in Instagram followers in the last 3 months. A high number provides a trend view of sustained brand building effectiveness beyond short-term spikes.
LinkedIn Followers 3M Growth
Change in LinkedIn followers in the last 3 months. A high number may indicate consistent thought leadership development and professional network expansion.
TikTok Followers 3M Growth
Change in TikTok followers in the last 3 months. A high number may indicate sustained content-market fit and ability to maintain viral momentum.
Facebook Followers 3M Growth
Change in Facebook followers in the last 3 months. A high number may indicate durability of community engagement and organic growth strategies.
X/Twitter Followers 3M Growth
Change in X/Twitter followers in the last 3 months. A high number may indicate sustained relevance in professional discourse and consistent engagement quality.
Paid Online Traffic Last 1M
Money spent on online traffic in the last month. This may indicate the most current marketing investment intensity and commitment to customer acquisition.
Paid Online Traffic Last 3M
Money spent on online traffic in the last 3 months. This may indicate sustained marketing spend levels and indicates confidence in unit economics.
Paid Online Traffic Last 12M
Money spent on online traffic in the last 12 months. This annual view may indicate marketing budget evolution and scaling of customer acquisition infrastructure.
Follower Growth 1M Absolute
Followers gained across all platforms in the last month. This may indicate total social momentum and current effectiveness of content and growth strategies.
Follower Growth 1M Percentage
Percentage change in followers across all platforms in the last month. This normalized growth metric enables short-term benchmarking regardless of absolute audience size.
Follower Growth 3M Absolute
Followers gained across all platforms in the last 3 months. This may indicate sustained brand building momentum beyond monthly volatility.
Follower Growth 3M Percentage
Percentage change in followers across all platforms in the last 3 months. This trend may indicate whether growth is accelerating, stable, or decelerating.
Job Openings Growth 1M
[Shown as a percentage] Change in job openings in the last month. This may indicate immediate-term hiring velocity and response to recent traction or funding.
Job Openings Growth 3M
[Shown as a percentage] Change in job openings in the last 3 months. This may indicate sustained hiring momentum and consistent business growth.
Job Openings Growth 6M
[Shown as a percentage] Change in job openings in the last 6 months. This medium-term trend may indicate organizational scaling trajectory and confidence in business trajectory.
Job Openings Growth 12M
[Shown as a percentage] Change in job openings in the last 12 months. This annual perspective may indicate dramatic organizational expansion indicating strong business performance.
Job Openings Increase
The company has 3 new job openings in the last month. This threshold signals active hiring mode and immediate growth needs.
Company Connection Growth 1M
Change in company connections in the last month. This indicates any business relationship changes that happened recently.
Company Connection Growth 3M
Change in company connections in the last 3 months. This trend shows sustained business development effectiveness and network expansion.
Company Connection Increased
The company has more than 3 new business connections in the last month. This threshold may indicates active partnership development and aggresive market presence.
Company Connection Decreased
The company has its business connections decreased in the last month. This partnership losses or platform integration removals may indicate churn or technical difficulties.
Web Traffic Growth 1M
Monthly web traffic growth in percentage. This indicates current demand trajectory and top-of-funnel health for digital businesses.
Web Traffic Growth 3M
Three-month web traffic growth in percentage. This smoothed trend removes monthly noise to show a truer, sustained momentum.
Web Traffic Growth 6M
Six-month web traffic growth in percentage.
Web Traffic Growth 12M
Twelve-month web traffic growth in percentage.
Employee Growth 1M
Monthly employee growth. This immediate hiring velocity may indicate current scaling speed and organizational expansion pace.
Employee Growth 3M
Quarterly employee growth. This may indicate sustained talent acquisition momentum typically following funding or traction milestones.
Employee Growth 1Y
Annual employee growth. Significance in this metric may indicate organizational scaling and business maturation.
Customer Growth 3M
Growth in customer base over 3 months. This customer acquisition velocity may indicate current GTM effectiveness.
Customer Growth 12M
Growth in customer base over 12 months. This annual metric may indicate sustained ability to add customers and scale the business.
Churn Rate Change 3M
Change in churn rate over 3 months. This trend may indicate whether retention is improving or deteriorating, affecting unit economics and growth efficiency.
EBITDA Increase
Growth in EBITDA since previous analysis. This profitability improvement may indicate operating leverage and path to sustainable unit economics.
Margin Increase
Increase in profit margins. This may indicate pricing power or operational improvements that may enhance returns.
Revenue Increase
Growth in revenue since previous analysis. This top-line metric may indicate product-market fit and market demand strength.
Revenue Growth 1M
Revenue growth over 1 month. This immediate-term metric captures current sales momentum and booking velocity.
Revenue Growth 3M
Revenue growth over 3 months. This quarterly trend may indicate sustained revenue acceleration beyond monthly volatility.
Revenue Growth 6M
Revenue growth over 6 months. This medium-term view shows consistency of growth trajectory through multiple quarters.
Revenue Growth 12M
Revenue growth over the last 12 months. This annual growth rate may indicate valuation multiples and growth stage classification.
Monthly Burn Rate Avg Last 3M
Average burn rate over the last 3 months. This cash consumption rate may indicate operational efficiency and funding needs timeline.
Monthly Burn Rate Latest
Current monthly burn rate. This most recent cash usage may indicate whether spending is accelerating or under control.
Revenue Increase >40% YoY
Yearly revenue increase above 40%. This threshold represents ""Rule of 40"" growth component that may indicate high-growth trajectory.
Revenue MoM Growth (%)
Revenue month-over-month growth (percentage). This may indicate short-term sales momentum, product-market fit strength, or the effectiveness of recent GTM initiatives.
Revenue YoY Growth (%)
Revenue year-over-year growth (percentage). This may indicate sustainable growth trajectory while accounting for seasonal variations and long-term business performance.
MoM Growth Above 20%
Month-over-month growth exceeds 20%. This may indicate exceptional near-term acceleration, successful product launches, or early signals of hypergrowth potential.
YoY Growth Above 10%
Year-over-year growth exceeds 10%. This may indicate healthy sustained growth and the company's ability to scale operations effectively over time.
Negative News About Company
Layoffs/poor culture/broadly negative coverage. This may indicate operational challenges, cultural dysfunction, financial distress, or reputational risks requiring immediate attention.
Financing Round Closing in 6M
A round expected to close within six months. This may indicate upcoming dilution, capital availability, or potential valuation reset that could affect your ownership and follow-on strategy.
Increase Employees 20% MoM
Monthly increase of employees by 20%. This may indicate aggressive scaling, recent funding deployment, or preparation for significant business expansion.
Increase Employees 40% MoM
Monthly increase of employees by 40%. This may indicate hypergrowth mode, major market opportunity pursuit, or potential overextension requiring cash burn monitoring.
Decrease Employees 20% MoM
Monthly decrease of employees by 20%. This may indicate restructuring, cost optimization efforts, runway concerns, or strategic pivot away from certain initiatives.
Increase Web Traffic 20% MoM
Monthly increase of web traffic by 20%. This may indicate growing brand awareness, successful marketing campaigns, or increasing inbound demand for the product.
Increase Web Traffic 40% MoM
Monthly increase of web traffic by 40%. This may indicate viral growth, major press coverage, or breakthrough marketing success driving significant top-of-funnel expansion.
Decrease Web Traffic 20% MoM
Monthly decrease of web traffic by 20%. This may indicate declining brand interest, reduced marketing spend, competitive displacement, or product-market fit concerns.
Focus Business Model
The company’s business model (B2C, B2C, etc.) is a focus in investment criteria.
Deal Breaker Business Model
The company's business model (B2C, B2C, etc.) is considered a deal breaker in investment criteria.
Focus Monthly Revenue
The defined Monthly Revenue considered as a focus in the Investment Criteria.
Deal Breaker Monthly Revenue
The defined Monthly Revenue considered as a deal breaker in the Investment Criteria.
Capital Intensive Business
The company's business model requires significant upfront investment. This may indicate higher funding requirements and longer payback periods, which may impact return multiples and exit timeline expectations.
High Profit Margin Business Model
The company's business model projects profit margins above 50%. This may indicate strong unit economics and pricing power that can drive great profitability at scale.
Ability to Scale
The company's potential for rapid geographical expansion with minimal friction. This may indicate efficient operations and a business model capable of exponential growth without proportional cost increases.
Number of Patents
Number of patents found online. This provides insight into defensibility of the technology and potential barriers to competitive replication.
Business Model One Sentence
One-sentence description of the business model.
Has Recurring Revenue
Business model includes recurring revenue. This may indicate predictable cash flows and higher valuation multiples due to improved revenue visibility and customer LTV.
Is Copycat
Copycat of an existing company in a new market. This may indicate a reduction of product risk through proven-model validation, but may face challenges in differentiation and competitive positioning.
First Mover
First mover in geography/industry. This may indicate easier early market capture opportunity and brand establishment.
High Barrier to Entry
Product/market has significant entry barriers. This may indicate the investment being more defensible against competitive threats.
High Gross Margin
Gross margins are high. This may indicate strong pricing power and operational efficiency.
Latest Funding Round Size
Size of latest funding round in USD. This may indicate current capital availability for growth initiatives and investor's confidence level in the company's trajectory.
Latest Funding Round Type
Type of latest funding round. This stage classification (Seed, Series A/B/C, etc.) signals company maturity, dilution history, and proximity to exit events.
Latest Funding Round Date
Date of latest funding round. This timing information may indicate runway urgency and whether the company is approaching its next funding inflection point.
Total Funding Raised
Total capital raised in USD. This cumulative investment may indicate overall capital efficiency and how much dilution existing shareholders have taken to reach current scale.
Number of Funding Rounds
Count of funding rounds closed. This fundraising frequency may indicate capital efficiency; fewer rounds suggest better execution, while many rounds may signal struggles or pivot history.
Investor Count
Total number of investors. This syndicate size may indicate fundraising approach and whether the cap table is clean or fragmented.
Lead Investors
List of lead investors. This investor quality signal may indicate social proof through brand-name backing and indicates access to follow-on capital and strategic support.
Acquisition Price
Acquisition price in USD. This exit value enables return calculation and provides benchmarking data for comparable transactions in the sector.
Latest Company Valuation
Company’s valuation after last round. This may indicate market perception of company worth, pricing for potential follow-on investment, or comparison benchmark against similar-stage companies.
Last Valuation Date
Date of last valuation. This recency indicator may indicate whether current valuation reflects recent performance or outdated.
Valuation to Revenue Multiple
Valuation/revenue multiple. This key metric benchmarks pricing against comparable companies and may indicate whether the valuation is attractive, fair, or expensive relative to fundamentals.
Valuation to ARR Multiple
Valuation/ARR multiple. This SaaS-specific metric reveals pricing relative to predictable recurring revenue and enables comparison against public market software multiples.
Top Tier VC (US Top 25)
Funding received from a top-tier US VC. This may indicate institutional validation, access to premium investor networks, and increased probability of follow-on funding availability.
YC Incubated
Company incubated by Y Combinator.
% Previous Investors in Last Round
Percentage of prior investors who re-upped last round. This may indicate existing investor confidence in the business trajectory or concerns if previous backers chose not to participate.
Total Funds Raised
Cumulative funds raised. This may indicate capital efficiency, runway visibility, market competitiveness, or potential dilution impact on earlier investors.
Investment Needs (Amount)
Amount of capital sought. This may indicate company's growth ambitions, capital intensity requirements, or potential ownership percentage available at entry.
CAGR Below 5%
Company is in a market/industry where CAGR is below 5%. This may indicate a mature or declining market, requiring exceptional execution to achieve venture-scale returns.
CAGR 5-10%
Company is in a market/industry where CAGR is between 5–10%. This may indicate a steady growth market that provides moderate expansion opportunities but may require market share capture for exceptional outcomes.
CAGR Above 10%
Company is in a market/industry where CAGR is above 10%. This may indicate strong secular tailwinds that can accelerate company growth even with average execution, reducing market timing risk.
TAM Above $1 Billion
Company is in a market/industry where TAM exceeds $1B. This may indicate sufficient market size to support a venture-scale outcome, though competitive dynamics will determine actual capturable value.
TAM Above $10 Billion
Company is in a market/industry where TAM is above $10B. This provides room for multiple large players and increases probability of achieving unicorn status with meaningful market share.
TAM Above $100 Billion
Company is in a market/industry where TAM is above $100B. This massive market size enables decacorn potential and suggests the company can grow for years without hitting market saturation.
TAM Above $1 Trillion
Company is in a market/industry where TAM is above $1T. This represents transformative market opportunities where even small penetration rates can yield exceptional outcomes.
SAM Above $100 Million
Company is in a market/industry where SAM exceeds $100M. This indicates a viable niche opportunity but may limit exit valuation and scaling potential.
SAM Above $1 Billion
Company is in a market/industry where SAM is above $1B. A SAM of this size supports building a significant standalone business with meaningful revenue potential.
SAM Above $10 Billion
Company is in a market/industry where SAM is above $10B. This may indicate a clear line of sight to substantial revenue scale within the investment horizon.
SAM Above $100 Billion
Company is in a market/industry where SAM is above $100B. This expansive serviceable market may reduce execution risk by providing multiple pathways to achieve target outcomes.
Days to 250 Monthly Visits
Time to reach 250 monthly site visits. This early traction metric may indicate initial market validation speed and effectiveness of the earliest marketing efforts.
Days to 500 Monthly Visits
Time to reach 500 monthly site visits. This may indicate growing awareness and helps establish baseline growth velocity for benchmarking against similar companies.
Days to 1000 Monthly Visits
Time to reach 1,000 monthly site visits. This may indicate emerging product interest and provides insight into the company's ability to generate sustainable organic traffic.
Days to 10,000 Monthly Visits
Time to reach 10,000 monthly site visits. This may indicate meaningful market traction and sufficient traffic volume to begin optimizing conversion funnels and unit economics.
Days to 100,000 Monthly Visits
Time to reach 100,000 monthly site visits. This indicates strong market pull and brand momentum that typically correlates with inflection point growth in key business metrics.
Days to 1M Monthly Visits
Time to reach 1M monthly site visits. This milestone indicates substantial market presence and a top-of-funnel volume that can support significant revenue scale.
No Website
No website detected.
No LinkedIn
No LinkedIn of the person detected.
No Tech Employees
No tech employees detected.
No Business Model Info
Missing business model information.
No Revenue Info
Missing revenue information.
No Employee Info
Missing employee information.
No Market Info
Missing market information.
No Team Info
Missing team information.
No Funding Info
Missing funding information.
No Investor Info
Missing investor information.
No Acquisition Info
Missing acquisition information.
No Valuation Info
Missing valuation information.
Missing Critical Data (Screening)
Missing Customers/Revenue/Investment Needs data.
Deal Breaker Company Country
Company’s country is a deal breaker for portfolio.
Deal Breaker Company Stage
Company’s stage is a deal breaker for portfolio.
Deal Breaker Company Industry
Company’s industry is a deal breaker for portfolio.
Focus Company Country
Company’s country is a focus for portfolio.
Focus Company Stage
Company’s stage is a focus for portfolio.
Focus Company Industry
Company’s industry is a focus for portfolio.
Is VC Backable
Company is VC backable per investment criteria. This may indicate alignment with your fund's thesis and return potential requirements.
Is Portfolio Company
Indicates if the company is part of the portfolio.
Is Competitor of Portfolio Company
Indicates if the company competes with a portfolio company. This may indicate potential conflict of interest, competitive intelligence value, or the need to protect existing portfolio investments.
Direct Competitor of Portfolio Company
Presence of direct competitors vs portfolio.
Part of Portfolio Ecosystem
Company fits within ecosystem of portfolio companies. This may indicate synergy opportunities, cross-selling potential, or strategic value through portfolio network effects.
Exchange Services with Portfolio
Company can exchange services with portfolio companies. This may indicate opportunities for value creation through portfolio collaboration, cost reduction, or accelerated growth via internal partnerships.
More Than Three Founders
Presence of more than three (co)founders in a company. This may indicate potential governance challenges and/or slowed execution speed.
Solo Founder
Company only has one founder. This may indicate speedy execution but potential risk of single-point-of-failure in leadership and limited execution capacity.
Founder with Sales Experience
Founding Team’s cumulative sales experience is greater than 5 years. This may indicate strong GTM capabilities and higher likelihood of achieving early traction and revenue milestones.
Complementary Founders
Diverse skills (sales, product, tech, operations, etc.) among founders as a team strength. This may indicate balanced capabilities across all business aspects.
Founder(s) with Top Employer Experience
Founders’ experience at top startups as a team advantage. Exposure to high-performance cultures and proven playbooks may indicate accelerated company building.
Founder(s) with Top University Alumni
Founders’ education at top universities as a team asset. This may indicate access to valuable alumni networks and intellectual rigor that correlates with problem-solving ability.
Founder(s) with Startup Experience
Founder(s) with previous startup experience as a predictive success factor. This may indicate familiarity with the fundraising cycle and scaling challenges.
Founder(s) with Fundraising Experience
Capability of founder(s) to raise funds as an entrepreneurial skill. This may indicate the team can effectively articulate vision to investors and navigate subsequent funding rounds.
Founder(s) with Exit Experience
Founder(s) with previous successful business exits. This may indicate proven ability to create and capture value, significantly de-risking the investment.
Founder(s) Key Achievements
Founder(s) with significant accomplishments compared to peers. This may indicate exceptional execution capability and increases the likelihood of building a category-defining company.
Founder(s) Domain Expertise 5 Years
Founder(s) with more than five years of a domain expertise. This may indicate deep understanding of customer pain points and industry dynamics critical for product-market fit.
Founder(s) Domain Expertise 10 Years
Founder(s) with more than ten years of a domain expertise. This may indicate mastery-level knowledge and established industry relationships that can accelerate market penetration.
Founder With Own Money Invested Bootstrapped Founder
Founder(s) invested in the company with their own money (bootstrapping). This may indicate strong conviction in the business and skin in the game.
Woman Founder
At least one founder is a woman. This indicates team diversity and may provide access to underserved markets or unique customer insights.
Woman CEO
The CEO is a woman. This indicates team diversity and may provide access to underserved markets or unique customer insights.
Founder with Technical Background
At least one founder has a technical (engineering/computer science) background. This may indicate faster, more holistic product iteration and innovation.
Founders Relatives
Founders are related (e.g., married, siblings, parent/child). This may indicate exceptionally strong trust and alignment but may also present governance challenges during conflicts.
Founders' Average Age
Average age of founder(s). This provides context for evaluating energy levels, risk tolerance, and life-stage considerations that may affect long-term commitment.
Number of Founders and Executives
Total number of founders and executives. This metric helps assess whether the leadership team is appropriately sized for the company's current stage and complexity.
Founder(s) With Sales Experience in VC
Founder(s) with 0–1 sales experience in startups and in the same domain/culture/company stage. This precise experience match may indicate that the founder understands the specific GTM motion required for the current business context, reducing time to product-market fit.
Founder(s) From Corporate
Founder(s) has top MNC employer experience. This background may indicate exposure to operational excellence and best practices, though may require validation that the founder can adapt to startup velocity and ambiguity.
Glassdoor Rating
Overall Glassdoor rating of the company. This employee satisfaction metric may indicate talent retention, recruiting effectiveness, and whether cultural issues could derail execution or trigger key person departures.
Tech Employees Percentage
Share of employees in tech roles. This may indicate whether the company is maintaining appropriate technical capacity for product development.
Tech Employees Number
Number of employees in tech roles.
Employees Current Count
Current employee count. This serves as a key proxy for company scale, burn rate, and operational complexity at the current stage.
Team Salary Estimation
Estimated salary expenses. This may help to project runway and predict retention.
Last Founder Update
Date of last update from founders. Long gaps may indicate avoidance during challenging periods or poor investor relations discipline.
Founding Year
Year when the company was founded.
Company Closed
The company has closed down/ceased operations entirely.
Company Acquired
The company has been acquired. This liquidity event enables return realization and portfolio value crystallization, though exit multiples will determine success.
Instagram Followers
The number of followers on the company’s Instagram account. A high number may indicate brand reach and engagement for consumer-facing or B2C businesses.
LinkedIn Followers
The number of LinkedIn followers. A high number may indicate professional network strength and thought leadership positioning, particularly relevant for B2B companies.
TikTok Followers
The number of TikTok followers. A high number may indicate virality potential and Gen Z market penetration for brands targeting younger demographics.
Facebook Followers
The number of Facebook followers. A high number may indicate broad consumer reach and community building, particularly for companies targeting millennial and older demographics.
X/Twitter Followers
The number of X/Twitter followers. A high number may indicate real-time engagement capability and influence within tech, media, and professional communities.
Time to Reach 10 Employees
Days since incorporation to reach 10 employees. Provides an initial benchmark for traction and founder(s)' ability to attract talent and secure early funding.
Time to Reach 25 Employees
Days since incorporation to reach 25 employees. Provides a benchmark for product-market fit achievement and transition from founding team to functional organization.
Time to Reach 50 Employees
Days since incorporation to reach 50 employees. Provides a benchmark for scaling capability and typically correlates with Series A/B funding success.
Time to Reach 100 Employees
Days since incorporation to reach 100 employees. Provides a benchmark for a proven business model and management's ability to build organizational infrastructure at scale.
Time to Reach 250 Employees
Days since incorporation to reach 250 employees. Provides a benchmark that indicates market leadership trajectory and operational excellence in talent acquisition.
Followers Across All Platforms
Number of followers across Instagram, Facebook, LinkedIn, X/Twitter, and TikTok. This aggregate social reach indicates total brand awareness and omni-channel presence strength.
Job Openings
The number of job openings currently on the company's website. This forward-looking metric may indicate growth and expected business expansion.
Company Connections
Number of company connections on the website. This business relationship network size indicates partnership ecosystem strength and market positioning.
Total Customers
Total number of customers. This absolute metric provides context for growth rates and indicates overall business scale.
Churn Rate
Percentage of customers lost over a specific period of time. This retention metric may indicate product stickiness and long-term revenue sustainability.
Revenue Annualized
Annualized revenue in USD. This projection may help to size the business and compare to valuation metrics.
Revenue Last Quarter
Quarterly revenue in USD. This recent performance indicator shows actual achieved revenue in the most recent period.
Revenue Last Month
Monthly revenue in USD. This may indicate current financial health, sales velocity, and the company's ability to generate consistent income.
EBITDA Annualized
Annualized EBITDA in USD. This profitability metric (projected annually) may indicate operating leverage and cash generation potential.
EBITDA Last Quarter
Quarterly EBITDA in USD. This recent profitability performance may indicate whether the path to positive unit economics is on track.
Profit Margin (%)
Profit margins as a percentage. This may indicate pricing power and operating efficiency determining return potential.
Paying Customers
Total number of paying customers. This may indicate monetization capability and real revenue beyond free users.
Great Online Reviews
Analysis of online reviews for reputation. This customer satisfaction proxy may indicate retention, expansion revenue, and organic growth potential.
Total Sales
Most recent total sales (USD). This top-line metric may indicate current business scale context for evaluating growth rates.
Cash On Hand
Available cash on hand in USD. This liquidity metric may indicate runway and urgency for next funding round.
LTV/CAC Above 3
The Lifetime Value / Customer Acquisition exceeds 3, which may indicate sustainable growth and attractive returns.
Latest ARR
Annual Recurring Revenue. This may indicate predictable revenue base and provides valuation benchmark for software businesses.
Latest MRR
Monthly Recurring Revenue. This recurring revenue view shows current run-rate and month-over-month growth velocity.
ARR Multiple
ARR multiple compared to valuation. This may indicate whether the company is overvalued, undervalued, or fairly priced relative to comparable SaaS businesses.
ARR Greater Than $1M
Annual recurring revenue exceeds $1M. This may indicate that the company has achieved initial product-market fit and crossed a critical threshold for institutional investor interest.
Fortune 500 Partnership
Partnership/customer relationship with a Fortune 500 company. This may indicate enterprise credibility, revenue stability, and the ability to sell into large organizations with complex procurement processes.
Financing Stage: Series A or B
Company is in Series A or B.
Financing Stage: Seed or Pre-Seed
Company is in Seed or Pre-Seed.
Revenue Between $2M and $20M
Indicates revenue in target band.
Positive Client Satisfaction
Customers report high satisfaction with company's product and/or services. This may indicate strong product-market fit, low churn risk, and potential for organic growth through word-of-mouth and expansion revenue.