Case study: Marvin Ventures
“Five hours of analyst work compressed into five minutes—the crucial finding was that no quality was sacrificed. In fact, the speed was accompanied by an improvement in the quality and depth of the analysis.”
— Oscar Marquina, General Partner, Marvin VC
Executive Summary
Since using Kruncher, Marvin Ventures has seen key improvements in:
- 60× faster analysis: 5 hours manual work per company, down to 5 minutes
- 100% inbound coverage: every opportunity gets the same high-quality analysis
- Focus on high-value work: partners spend more time with founders instead of manual research
Who is Marvin VC?
Marvin VC operates with the McKinsey alumni network. It has produced over 100 unicorn founders and 150 Y Combinator-backed startups globally, one of the highest-performing alumni networks in technology. Yet this network remained largely untapped by dedicated venture capital until Marvin VC.
The challenge
With 60+ inbound opportunities monthly from this network, Marvin VC’s small team couldn’t perform deep analysis on all of them. As a generous estimate, traditional analyst work on each deal required 5 hours for initial deep-dive analysis.
At 60 companies per month, this meant 300 hours of analyst time—about two full-time analysts working exclusively on initial screening. For an emerging fund, this is a steep expense.
Working with Kruncher
Marvin VC discovered Kruncher while researching portfolio intelligence platforms. What differentiated Kruncher immediately was the depth and structure of its automated company reports, specifically the comprehensive analysis of founders, competitors, markets and traction that previously required hours of manual research.
For a fraction of the time, Kruncher's automated reports captured 95% of the insights their analysts had identified, while surfacing several additional data points they had missed, particularly around competitive positioning and market trajectory.
Kruncher's team worked closely with Marvin VC to customize the platform for their specific workflows, and to integrate Attio with Kruncher to ensure their CRM is always up-to-date.
“The right partner makes all the difference. Kruncher feels right and it has all the capabilities and security that [we] need. Kruncher is the right partner for us.”
Case study
How Kruncher changed Marvin VC’s investment process
Deep Founders Analysis
Evaluating founder backgrounds in B2B enterprise requires understanding not just credentials, but whether the founder has specific domain expertise, network access, and operational experience. Kruncher’s founder analysis section provides:
- Founders’ email addresses for outreach
- Condensed professional history focused on relevant experience
- Previous venture outcomes (if applicable)
- Team composition and complementary skill set
Instant Competitive Landscaping
With its proprietary algorithm, Kruncher retrieves a company’s competitors and explains why they’re considered competitors. Users can also add competitors manually. Kruncher’s competitive analysis section provides:
- Comprehensive market mapping across direct and indirect competitors
- Competitive positioning analysis (features, pricing, target customers)
- Differentiation assessment and defensibility
- Recent competitor funding and expansion signals
This helps Marvin VC quickly judge whether a company is entering a crowded space or has identified a real gap in the market.
Automated Market Analysis
Before Kruncher, market analysis meant assembling data across industry reports, competitor sites, analyst coverage, and market sizing estimates. Synthesizing it took two hours minimum. Kruncher’s market analysis section provides:
- TAM/SAM/SOM sizing and CAGR with data source transparency
- Market growth trajectory and key drivers
- Regulatory and macro factors affecting the sector
- Industry trends and value chain data
It doesn’t just present data — it synthesizes whether market timing is right, which segments are most attractive, and where headwinds exist.
Spot Companies with Strong Traction
Finally, see which companies are growing fast versus the rest. Kruncher’s AI agents' sources from news sites, social media, and other public sources. Kruncher can even determine a company’s customer and partnerships to understand growth or churn. Kruncher's market analysis section provides:
- Web Traffic growth/decline & Company ad spend
- Social media numbers that indicate virality, strong interest and PMF
- Social media numbers that indicate virality, strong interest and PMF
Real Impact
Partner Time Redeployed to High-Value Activities.
Thanks to company analysis no longer taking hours, Marvin VC partners can now fully focus on deepening real connections with founders from the best startups and their networks.
“It’s intuitive in a way that other CRM systems never were. Every feature seems designed around how VCs actually work, not how software companies think we should work.”
- Time with founders no longer feels rushed - reducing friction and improving the relationship
- Partners can focus on deeper research and calls with customers and competitors to understand the scene better
- Human time freed for high-value, soft-skills activities. AI does the manual work.